Moev

MOEV is a Korean hair care brand focused on restoring healthy hair and scalp balance through science-backed formulas and gentle ingredients. Designed for modern lifestyles and sensitive scalps, MOEV combines effective active ingredients with lightweight textures to deliver visible results without irritation.

The brand is best known for its Annurcatin™ line, powered by annurca apple extract, biotin and amino acid complexes to strengthen hair, support scalp health and improve elasticity, shine and resilience. MOEV products are formulated to address common concerns such as hair loss, dryness, frizz and scalp imbalance while remaining suitable for daily use.

With clean formulations free from unnecessary harsh ingredients, dermatological testing and carefully selected scents, MOEV offers functional yet sensorial hair care that promotes long-term hair and scalp wellbeing.