Skin2Seoul is a Korean skincare company founded by a mother-daughter duo. We are an online K-beauty destination that aims to provide the most sought-after Korean skincare products, trends and innovations more accessible and affordable to the UK market.

We have always been skincare enthusiasts who heavily invest in the Korean: ‘skin-first, makeup-second’ philosophy, holding the belief that ‘skincare is an important part of self-care’.

As we both have different skin types and skin concerns, we are able to assist our customers in selecting the right products for their skincare needs. We have trialled a vast amount of K-beauty products over the years thus making our collection a fusion of products selected by ourselves and products you have requested and love!

What started as a side-hustle from previous years of searching for affordable and available Korean skincare during the lockdown in 2020, has now become a full-time, independent, family-run business. A business where customers are also treated like family.

Whether it's questions about K-beauty, product requests or just general queries please don’t hesitate to contact us by dropping us an email at or you can find us over on our Instagram and TikTok @Skin2Seoul.

We hope you enjoy delving into the world of K-beauty with us. Happy shopping!